A custom business website in India typically costs from roughly ₹2.5 lakh to ₹5 lakh for a marketing site, and ₹7 lakh to ₹17 lakh or more for a web app or store. Here is what actually moves the number.
If you have asked three agencies for a website quote in India, you have probably received three numbers that look unrelated. One says ₹40,000. Another says ₹3 lakh. A third says ₹12 lakh. All three can be honest. They are pricing three different things under the same name.
This guide gives you the ranges we see for real projects in 2026, explains what moves the price, and shows you how to write a scope that makes quotes comparable. The figures below match our public pricing page; every project is still scoped individually after a discovery call.
| Type of project | Typical range (USD) | Roughly in INR | Typical timeline |
|---|---|---|---|
| Marketing site or landing page (up to ~8 pages) | $3,000 – $6,000 | ₹2.5 – 5 lakh | 2–4 weeks |
| Web app, e-commerce store or MVP | $8,000 – $20,000 | ₹7 – 17 lakh | 6–10 weeks |
| Full SaaS platform or cross-platform app | $20,000 – $60,000 | ₹17 – 50 lakh | 10–16 weeks |
INR figures are approximate and move with the exchange rate. These are ranges for custom work from an experienced studio, not template installs or one-person freelance quotes, which can sit well below the first row and carry different trade-offs.
A template site starts from someone else's layout and swaps in your content. A custom site starts from your audience and your goals, which means research, wireframes and a design system before any code. Custom design is the largest single swing in a quote, and the one that most affects whether the site converts.
Ten blog posts are one template. Ten different landing pages are ten designs. Price follows the number of distinct layouts, not the page count, so list your page types rather than your pages.
Payments, user accounts, a CRM, booking, a dealer locator, multi-language support — each is a small project inside the project. A contact form is free; a payment flow with refunds is not.
If your team will edit the site themselves, the build needs a CMS and a structure that makes editing safe. It adds cost up front and removes a developer from every future text change.
Fast load times, clean semantic markup, structured data, correct redirects and a proper sitemap are far cheaper to build in than to retrofit. A site that cannot be crawled or loads slowly on mobile quietly loses the traffic you built it to win.
Copywriting, photography and product data entry are usually outside a development quote. They are also the most common reason a launch slips. Decide early who owns them.
Our pricing page lists package ranges, timelines and exactly what each tier includes, with no hidden fees.
View VeltrexLabs pricingA very low quote is not automatically a bad deal, but it usually removes something. Common casualties are performance work, accessibility, security hardening, handover documentation and post-launch support. Those are invisible on launch day and expensive by month six. If a number looks too low, ask what is missing from the scope, not how they do it so cheaply.
We start with a discovery call, then send a fixed quote with the scope written out before work begins. We build on Next.js, React and TypeScript, hand over full source code, and include post-launch support in every tier. You can browse recent work — from manufacturing catalogues to healthcare brands — on our projects page, or read about our web development service.
Tell us what the site needs to achieve and we will come back with a scoped, fixed quote.
Explore web development servicesA custom marketing website of up to about eight pages typically costs between $3,000 and $6,000 (roughly ₹2.5 to ₹5 lakh) with an experienced studio and takes two to four weeks. Template-based sites from freelancers can cost far less, and complex web applications or online stores cost considerably more.
Because 'a website' covers very different things. Quotes differ on custom design versus templates, number of pages and templates, integrations, content management, performance and SEO work, and how much support follows launch. Two quotes are only comparable once you have written down the same scope.
A focused marketing site takes two to four weeks. An e-commerce store or custom web application usually takes six to ten weeks. Delays almost always come from late content and slow feedback rather than from development.
Usually cheaper to start, not always cheaper to own. WordPress suits content-heavy sites with non-technical editors. A custom Next.js build costs more up front but typically needs less plugin maintenance and is easier to make fast. The right choice depends on who edits the site and how much performance matters.
Domain and hosting (often modest for a marketing site), any paid third-party services, and optional maintenance or a retainer for changes. Ask every vendor what support is included after launch and for how long.
Tejas Patel
Founder & CEO, VeltrexLabs
Tejas is the Founder & CEO of VeltrexLabs, a product-focused development agency that has shipped MVPs for 13+ startups across food-tech, SaaS, e-commerce, and enterprise software.


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