Enter any page to see whether AI assistants and answer engines can crawl it, understand it and trust it enough to cite. You get a score and a plain-language list of what to fix, covering AI crawler access, answer-ready content, structured data and trust signals.
| Goal | Wins you | |
|---|---|---|
| SEO | Rank pages in search results | Clicks from Google and Bing |
| AEO | Be the quoted answer to a question | Featured snippets, voice answers, AI Overviews |
| GEO | Be cited inside AI-generated answers | Mentions in ChatGPT, Gemini, Claude, Perplexity |
GEO is the practice of making your content easy for AI systems such as ChatGPT, Gemini, Claude and Perplexity to find, understand and cite when they generate an answer. It builds on SEO but adds clear direct answers, structured data and signals of trust.
AEO is optimising a page so a search or AI engine can lift a short, correct answer from it directly, for example in a featured snippet, a Google AI Overview or a voice answer. Question-style headings, a direct first paragraph and FAQ markup are its main tools.
If robots.txt blocks an AI crawler from the whole site, that assistant cannot read your pages, so it cannot cite them. Some businesses block them on purpose. If you want to be mentioned in AI answers, allow them.
llms.txt is a plain-text file at your site root that gives AI systems a short summary of the site and links to its most useful pages. It is not yet a formal standard and no engine promises to use it, but it costs almost nothing to publish.
Yes. It reads only what is publicly visible, the way a crawler does, stores nothing and blocks private or internal addresses.
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