SEO, GEO and AEO in 2026: How to Get Your Business Cited by ChatGPT, Google AI and Perplexity

Short answer: SEO gets your page ranked, AEO gets a short answer from your page quoted, and GEO gets your brand cited inside AI-generated replies. You do not need three strategies. You need pages that are easy to crawl, easy to understand, clearly structured and obviously written by a real business.

Why this matters for international clients

A founder in London or Toronto looking for a development partner increasingly asks an assistant, "Who builds multilingual mobile apps from India?" The assistant answers with a short list and cites sources. If your site cannot be read or trusted by that assistant, you are not on the list, however good your portfolio is.

What should every page do to be cited?

1. 1.Open with the answer. Put a one to three sentence answer to the page's main question first, in plain words, so it can be quoted on its own.
2. 2.Use question headings. Phrase sub-headings the way customers ask, then answer each directly underneath.
3. 3.Add a visible FAQ of four to six real questions, and mirror it in FAQPage markup so machines read it the same way people do.
4. 4.Mark up what the page is. Organization, Article, SoftwareApplication or Service markup tells systems what they are looking at.
5. 5.Show who wrote it and when. A named author or publisher, and a published or updated date, are trust signals.
6. 6.Let the crawlers in. Check robots.txt does not block GPTBot, ClaudeBot, PerplexityBot or Google-Extended unless you mean to.
7. 7.Publish llms.txt. A short plain-text summary of your site and key pages, linked from your root.
8. 8.Keep it fast and readable. Pass Core Web Vitals on mobile and keep the main content in HTML, not hidden behind scripts.

How do you write an answer an AI will quote?

Write it as if it will be read with nothing around it. Lead with the conclusion, name the thing you are talking about instead of saying "it", and keep to one idea per answer. Compare: "It depends on a number of factors" gives a system nothing to lift. "A mobile app built in India typically costs less than the same app built in the UK because of lower day rates; the exact range depends on features" does.

What about FAQ schema?

Google limited FAQ rich results to a narrow set of sites in 2023, so you may not see the expandable snippet. The markup is still worth adding because it states your questions and answers in a form every crawler can parse. The rule that matters: the marked-up questions must be visible on the page.

A simple 30-day plan

• Week 1: fix crawl basics. Check robots.txt, add a sitemap, publish llms.txt, pass the readiness checker's red items.
• Week 2: rewrite your top five pages to open with a direct answer and add question headings.
• Week 3: add a visible FAQ and FAQPage markup to each service page.
• Week 4: publish one proof-led case study and link it from your service pages. Real projects, real details, named author.

We use this exact approach on our own site and on client products. See how we structured Khetiyaar's multilingual pages and FAQ for search in the case study below, or send us your URL for a free audit.