Local SEO Checklist for Indian Businesses: Google Business Profile, Schema and Reviews

Short answer: local SEO comes down to four things done well: a complete Google Business Profile, consistent business details everywhere, a steady flow of real reviews, and a website that clearly states what you do and where. Everything else is detail.

1. Google Business Profile

• Choose the most accurate primary category and add secondary ones.
• Fill every field: hours, services, products, attributes, description and website link.
• Add real photos of your premises, team and work, and keep adding them.
• Post updates and offers regularly, and answer questions.

2. Consistent details

Your business name, address and phone number should match exactly on your website, your profile and any directory you appear in. Differences confuse search engines and customers.

3. Reviews

1. 1.Ask every satisfied customer, ideally the same day, with a direct review link or QR code.
2. 2.Reply to every review, good or bad, politely and specifically.
3. 3.Never buy, fake or incentivise reviews in a way that breaks Google's rules.

4. Your website

• A page for each main service, with the area you serve, prices where possible and a clear call to action.
• Your address, phone, hours and a map on the contact page.
• Fast, mobile-friendly pages. Check them with our speed checker.
• LocalBusiness structured data matching your profile.