Enter what you spend, how many leads you get and how many become customers. The calculator shows your cost per lead, cost per customer, return on ad spend and profit, and what would change if you closed more of the same leads.
Closing 20% more of the same leads would turn 8.0 customers into 9.6 and make profit ₹7,600, on the same spend.
At these numbers the spend is not paying back yet. Better targeting, a faster follow-up or a clearer offer usually helps most.
Improve these numbers with usCost per lead is your marketing spend divided by the number of leads or enquiries it produced. It tells you what each enquiry costs.
Customer acquisition cost (CAC) is your marketing spend divided by the number of new customers it produced. Compare it with the profit a customer brings to see whether the spend is worth it.
Return on ad spend is revenue divided by marketing spend. A ROAS of 3× means every rupee spent produced three rupees of revenue, before the cost of delivering the sale.
Revenue is not profit. A sale costs money to deliver, so the calculator subtracts it to show whether the spend actually paid back.
No. The numbers stay in your browser.
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