WhatsApp for Business in India: Click-to-Chat Links, QR Codes and a Simple Enquiry Flow

Short answer: put a WhatsApp click-to-chat link and QR code everywhere customers see you, pre-fill a short message so they only press send, and reply within minutes. For many Indian businesses this converts better than a contact form.

Step 1: Set up WhatsApp Business properly

• Use the WhatsApp Business app with a business profile: name, address, hours, website.
• Add a catalogue of your main products or services.
• Create quick replies for common questions and a greeting message.
• Use labels to track new, quoted and won customers.

Step 2: Create the link and QR code

Build a wa.me link with your number and a short starting message, then turn it into a QR code. Use a different message per place, for example 'Hi, I saw your Diwali offer' for a campaign.

Step 3: Put it where customers are

1. 1.A 'Chat on WhatsApp' button on every service and product page.
2. 2.Your Instagram bio, Facebook page and Google Business Profile.
3. 3.Invoices, packaging, flyers, visiting cards and the shop window as a QR code.
4. 4.Email signatures and follow-up messages.

Step 4: Reply fast and follow up

• Answer within minutes during working hours; speed wins enquiries.
• Use quick replies for price, timing and location, then personalise.
• Follow up once after a quote, and again before an offer ends.
• Ask happy customers for a Google review by message.