Luxury Fashion

Odd Muse

London-based luxury womenswear brand introducing a slower pace to the fashion industry. Odd Muse is known for its best-selling Ultimate Muse Blazer, and a dedication to ensuring every product curated captures a timeless, durable and versatile design. VeltrexLabs delivered an elevated shopping experience that mirrors the brand's ethos — refined, minimal, and conversion-optimised across all devices.

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Odd Muse — Luxury Fashion Web Development by VeltrexLabs
CategoryWeb Development
Timeline6 Weeks
Start DateSeptember, 2024
CompletedOctober, 2024

The challenge

Translate a London luxury womenswear brand's slower-paced ethos into a shopping experience that converts.

What we delivered

  • • A refined, minimal storefront that mirrors the brand
  • • A conversion-optimised experience across all devices
London
Client's base

Tech Stack

ShopifyLiquidReactTailwind CSS

Our Approach

E-Commerce UX
Conversion Optimization
Brand Design

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